For all of you Onion fans out there, which is pretty much my entire readerbase, good news is coming in the form of video.
In late March, the company will launch The Onion News Network, a service that will stream original clips every week produced by a team of 15 new hires, including an entire production team. (That pushes the Onion empire to roughly 145 staffers.)
Footage is based on the premise that the paper has been running a 24-hour news service for the past 75 years, only no one knew about it. Clips will cover the past seven decades, as well as current events. “We’re not taking things we’ve done on the site or in print and applying video to them. This is its own enterprise,” says Mills.
I tell you a few people’s vision has turned into a marketing empire and a creative dream. Think about how cool it would be to work for The Onion. This is just another step forward in the destruction of cable television. Who wants to watch crappy sitcoms or “reality tv” anymore when we can tap into this. The sad thing is this new “News Service” will probably be more realistic than all the majors out there now.
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